Analysis Of John Stuart Mill And John Rawls - 1804 Words

A very large and important idea in the political texts of philosophers is freedom, and the ways in which a society may be considered free in the first place. Two philosophers stand out in terms of their ideas of political freedom: John Stuart Mill and John Rawls. Rawls and Mill both strive to convince us, the reader as to what form a society must take in order to maximize its freedom. Mill argues that the only restraints set upon people are those in order to prevent someone from doing direct harm to another1 . Rawls goes one step further, where he solves not only the idea of freedom but also the issue of equality in freedom that is not touched upon by previous philosophers. Although the ideas presented by John Rawls may seem far fetched in their mechanisms, I feel that his method of approach towards the idea of modern freedom not only builds upon the ideas of Mill, but also offers the most advanced solution to the problem to date. In order to properly explain the connections between Rawls and Mills, I will explain the ideas behind Mill’s philosophy first. Mill states his initial point about freedom very clearly: â€Å"The only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others.†2 Mill says, quite clearly, that the only time one’s liberty (and in this case, freedom) may be infringed upon is when they are doing direct harm to another. This single statement is the underlyingShow MoreRelatedEthics And Morality Are The Same Thing812 Words   |  4 Pagesunderstand ethical leadership, it can be beneficial to view these two concepts differently. One of the most important ethical philosophers of modern times has been John Rawls, who made a clear distinction between comprehensive moral systems and less comprehensive systems. The distinction can help better understand the idea of ethical leadership. To Rawls, the two differ in the following manner: †¢ Comprehensive moral systems cover not just one’s behaviour, but also bigger issues such as where one’s place isRead More normative theory and policy evaluation Essay1136 Words   |  5 Pages I. PROFESSIONAL ETHICS An interesting question concerns the ethical obligations of people who do policy analysis research. Such research often involves ethical dilemmas that relate to: 1. Whether ones purposes should include prescription or evaluation, as well as prediction or explanation. 2. Whether or not to work to maximize the interests of a political party, special interest group, or only general societal interests. 3. Focusing on intended consequences versus all consequences. 4Read MoreLimitations Of Liberalism926 Words   |  4 Pagesleveling off inequalities from the endowed and encouraging liberal values of reason. A tension between faith and reason is evident in the application of Liberalism on any society. The first theoretical applications of Liberalism were Thomas Hobbes and John Locke’s ideas of social contracts. Hobbes claimed that because of man’s self-interested nature, power should be forfeited to an absolute sovereign ruler to protect citizens from one another (Morgan, 2011, p. 620). Hobbes is considered a Neutral LiberalRead MoreQuestions On The Theories Of Justice2659 Words   |  11 Pagesutilitarianism argues, â€Å"The right thing to do is to produce the most good.† According to John Stuart Mill, â€Å"‘utility’ or the ‘greatest happiness principle’ requires that actions are right in proportion as they tend to promote happiness; wrong as they tend to produce the reverse of happiness. Therefore, happiness is understood as intended pleasure and the absence of pain†¦Ã¢â‚¬  Tied to this principle of utility, Mill derives a foun dation for understanding justice. He argues, â€Å"Justice implies something whichRead MoreWhat Utilitarianism Is By Giving An Insight Into The History Behind The Theory2097 Words   |  9 PagesThis essay will give an in depth analysis of what utilitarianism is by giving an insight into the history behind the theory and through the us of theoretical examples on both the positive and negative connotations involved with this particular philosophical theory before making a well informed conclusion on the topic, the hopes of this essay is educate on the topic of utilitarianism, showing strengths and weaknesses involved with this theory. To answer the question posed of what is utilitarianismRead MoreClassical Theory of Justice Essay1198 Words   |  5 Pageswonder if the expectations and the realm of scrutiny inspire good acts, and if whether man is inherently evil or disobedient. Because the United States, as well as other nations, is founded on religious principles, this concept requires critical analysis. Did we arrive at good deserves good and bad deserves bad because of biblical influence, or is this a natural gravitation towards defining behaviors. Certainly good and bad acts have been recorded through the history of human kind. Additionally,Read MoreThe Moral Status And Considerateness Of Nonhuman Animals2364 Words   |  10 Pagesthat, ‘the greatest amount of good for the greatest number’. In accordance with this theory, the well being of every individual counts. However, does this include that of nonhuman animals? The first utilitarian theorists such as Jeremy Bentham, John Stuart Mill and Hen ry Sidgwick argued in favour of moral consideration of nonhuman animals stating that there should be equality in that of the interests of both humans and nonhuman animals. Singer went further and examined what followed from the inlcusionRead MoreContemporary Moral Issue Essay2709 Words   |  11 Pagestopics, whether through writing, discussion, or debate. Required Texts: The required anthology for this course is the 4th edition of Emmett Barcalow’s Moral Philosophy: Theories and Issues (ISBN-13: 978-0-495-00715-9). Additionally, we will read John Stuart Mill’s Utilitarianism and the 1868 Speech on Capital Punishment (ISBN-13: 978-0-87220-605-2) and Plato’s Protagoras (ISBN-13: 978-0-87220-094-4). As the schedule of readings and assignments shows, we will also delve into a range of supplementalRead MoreHistory And Evolution Of The Juvenile Legal System1792 Words   |  8 Pagessocietal fabric in its venture to diversification and development by empowering and mainstreaming children. Child-centric human rights jurisprudence has become pivotal in the law’s role in social engineering. This project†Juvenile Justice- A critical analysis on its societal and legal impact â€Å"shall focus on the effects of the existing legal system for the protection and prosecution of children. However, the word juvenile h as been used together and interchangeably with the term ‘delinquency’ – which describesRead More Software Patent Law Essay4765 Words   |  20 Pagesremain constant. Ethical Issues Analyzed :: Should patents be granted for software or ways of doing business? Philosophers’ Perspectives: The ethical issues of software patenting can be looked at from a variety of moral perspectives. John Locke, an Oxford scholar of the 1600’s, believed in the idea that God gave the whole of the earth to all men in common. Men owned their own labor so property could be defined as that which a man has mixed his labor with. He owns something if he puts

The Issue Of Client And Caseworker Confidentiality

Attached is a detailed report drawing attention to the recent and alarming issue of client and caseworker confidentiality. Complaints and possible liability lawsuits are threatening to arise and a change or changes need to go in to effect. This detailed report will go over the meaning of confidentiality and highlight the consequences of violation of a client’s trust. Employees will undergo investigation as well as a psych evaluation. The material in this document will be in a future test that is non-negotiable and is to be set at a later date. Please read and study the information of this document. Social work has solved many of domestic and school situation worldwide every day. Although it is not a refined and perfect job is requires a great deal of professionalism and tact. The mission of the social work profession is rooted in a set of core values. These core values, embraced by social workers throughout the profession’s history, are the foundation of social work’s unique purpose and perspective: service social justice, dignity and worth of the person, importance of human relationships, integrity, and competence. Violating the trust and the respect of clients in the Social worker field is a great grievance. Social workers need to rely upon the law and regulations in order to do their job correctly and that means not violating the confidentiality of a client or clients. This report will address the ever-growing issues of confidentiality to bring to light the importantShow MoreRelatedQuestions On Counseling And Psychological Association Ethical Decision Making113 2 Words   |  5 Pagesethics-based issue and make reference to ethical codes/standards and legislation. I will explain how I would respond to the ethical dilemma by using an ethical decision making model. Martin, Shepard and Lehr (2015) outline the Canadian Counseling and Psychological Association ethical decision-making process in their ethics-based issues and cases. I have chosen to address this scenario according to the six steps in the decision-making process. Step 1: What are the key ethical issues in this situationRead MoreThe Service And Practice Dilemmas Of Case Management Practices2201 Words   |  9 Pagesawareness’s of their profession. Furthermore it draws on the dilemmas of decision-making based on confidentiality, social justice, and limitation of resources. Plus political issues such as, low pay, long hours of work and lack of supervision. â€Å"Case management is a collaborative process that assesses, plans, implements, coordinates, monitors and evaluates the options and services required to meet the clients health and human service needs. It is characterised by advocacy, communication, and resourceRead MoreEthical Dilemmas And Professional Challenges On A Daily Basis1653 Words   |  7 Pagesbasis. Assistance on how to correctly approach the issue can be found in a company’s code of ethics. A code of ethics is a written set of guidelines and protocols issued by an organization to its workers and management to help them conduct their actions in accordance with its primary values and moral standards.†¯It aids to create a unified understanding of the boundaries within an organization and the standards set for interrelating with clients and customers alike. A code of ethics is essential forRead MoreClient s Client Intake Interview With The Caseworker Essay1916 Words   |  8 Pages†¢ Client Mary had b een in the shelter for forty-eight hours on 09/01/2016 and per crisis center routine needed to complete a forty-eight hour client intake interview with the caseworker. The purpose of this interview is to see how the client is progressing and feeling about her stay in the shelter thus far. This allows the worker to evaluate what further services needed to be added or taken away from the client’s individual program during their stay in the center. Caseworker Dany G. along withRead MoreSocial Care Environment: Ethical Practice Essay1050 Words   |  5 Pagescare industry, and some examples as to how it could play an important role in daily work. Ethical practise is difficult to properly define. â€Å"Caseworkers, supervisors, and other staff should be guided by an overarching set of ethical standards that inform their decision-making and conduct when working with children, youth, and families. Relationships with clients and colleagues should be based on mutual respect, commitment, and honesty, and should take into consideration cultural differences and theRead MoreResearch Paper : Ethical Framework Applied1764 Words   |  8 PagesEthical Framework Applied Case Summary The client Suzanne is a seven year old girl placed in a treatment center for emotionally disturbed children. This center helps children ages six through twelve years old. Suzanne has been diagnosed with an attachment disorder and has been placed in a group home for two years. There are two types of attachment disorders, attachment and reactive attachment (Smith, 2014). She has been meeting with a facility caseworker weekly for the last eight months. Her threeRead MoreMission Statement And Goals For My Service Learning Essay1237 Words   |  5 Pagesbeing able to function in various facets of life. By having the assistance and getting the basic needs covered, creates an opportunity for advancement and to get out of hardship for these clients. Primary Population Within any agency, dependent on the services and programs, there could be a multitude of client populations. The primary population that is served at DHHS is those of low socioeconomic status. The main role of this agency is to provide assistance in the form of food assistance, cashRead MoreInterview With A Human Service Professional1273 Words   |  6 Pagessupervisors. Clients are typically Medicaid recipients, and those diagnosed with mental health conditions. Clients are referred to the agency by organizations such as the Virginia Beach psychiatric center, Psychiatrists offices, or therapists. Once in a while a client may contact them directly, though this is less likely to happen. These offices refer patients when they are unable to provide specific services they feel the client would benefit from, and that Better Life can provide. When clients initiallyRead MoreBest Practice : Teaching : Family Model1932 Words   |  8 Pagesyouths are in the house at a time. They live in the home and attend public school while living there. The populations that Methodist serves is different depending on which service you are considering. In their school-base program the therapist and caseworker work with a very rural population; however, the rest of the services provided are in more urban areas of the state. These services are normally sought out either by parents, teachers or from DCFS. The school-base program in Lincoln is the onlyRead MoreImproving An Employee s Stress Level Is Through Supervision2027 Words   |  9 Pagesthat occur with this population. For example, from personal experience of being a supervisor over case managers working with children, supervision was crucial not only for myself but for the caseworkers. The caseworkers were able to release their emotions, concerns, and possible fears when dealing with their clients and their family. Huss (2012) shows how employees use supervision to cope and discuss stressful situations, however, it is explained how supervision is beginning to suddenly decrease. Huss

Rationale Emotive Therapy Looks At The Causes Of Dysfunction

Rationale Emotive Therapy looks at the causes of dysfunction and maladaptive behavior. Incorporating Ellis’s ABC model along with the Bowen Theory’s eight components can enhance the clients counseling session. I also believe that combining these two theories helps to bring balance of the cognitive and emotional components during the session. Specific Populations and Techniques Populations that are best suited for the Bowen Theory are families, adults who were abused as children, parent child issues, couple conflict, and family disorders. Individual issues such as drug abuse, anxiety, and depression. Primary Intervention Program in the San Diego Community Recidivism rates in California are decreasing. As of 2015, the San Diego County’s†¦show more content†¦The four characteristics of the program that would contribute to the effectiveness are (1) a family systems based group or individual therapy would be required (2) the program would also include a basic reading, writing, job skills training and interviewing workshops (3) a program commitment to help the individuals with job placement in (4) the participants would have to commit to a minimum of nine months in the program. The program would be a collaborative approach in offering and referring services to the Department of Health, Social Services, Community Outreach programs, Housing, and Public Transportation services. Through my various internships and volunteering for the past five years, I have made many contacts in counseling and community services. This is a situation where I would begin to utilize a few of those contacts. The goal of the program is twofold. It empowers and provides the men with a second chance at a fresh start, along with counseling. In addition to reducing the recidivism rate in San Diego, California. I think the Bowen Family Systems theory would be an effective therapy in working with the men in several ways. Often time, there may have been a history of family members who are in and out of the system. A pattern has already been formed by the time these men have committed crimes. Problems can be the result of relational patternsShow MoreRelatedAntwone Fisher - Essay4048 Words   |  17 Pages |building block of |development. More |parents, as well as |assaulted a fellow Navy |psychodynamic approach to | | |Antwon’s |specifically, his |the emotional, |man—along with an inability |therapy, he developed the | | |personality. The |ego, which is rooted|physical and sexual |to have an intimate, sexual |understanding and courage | | |neglect—lack of |in reality, is at |abuse heRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 PagesCOGNITIVE-BEHAVIORAL THERAPY FOR OCD This page intentionally left blank COGNITIVE-BEHAVIORAL THERAPY FOR OCD DAVID A. CLARK THE GUILFORD PRESS New York London  © 2004 The Guilford Press A Division of Guilford Publications, Inc. 72 Spring Street, New York, NY 10012 www.guilford.com All rights reserved Paperback edition 2007 Except as noted, no part of this book may be reproduced, translated, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanicalRead MoreThe Marketing Research of Brainquiry33782 Words   |  136 Pagesincluding product information, prices, warrantie details etc. Problem Definition and Scope The main problem that currently exists is the fact that Brainquiry does not have a clear way of introducing the products into the new markets. This in turn causes Brainquiry to require more information about the foreign markets that are of interest as listed above in the client objectives. The main research question is as followed: Is it possible for Brainquiry to expand their existing markets and enterRead MoreOrganisational Theory230255 Words   |  922 PagesPhilosophical disputes around the role of the subjective in science Epistemological and ontolological disputes: how can we ever know the ‘truth’ and is there an ‘out there’? A few words of warning about the term postmodernism Overview of the structure and rationale of the book Chapter summaries Chapter 2: Modernist organization theory: back to the future? Chapter 3: Neo-modernist organization theory: putting people first? Chapter 4: Neo-modernist organization theory: surfing the new wave? Chapter 5: Postmodernist

Personal Development Planning Management

Question: Define Personal Development Planning? Answer: Introduction:- Humans from the ancient times to this modern world, have come through after overcoming the hurdles and challenges of illiteracy and knowledge. In overcoming all these things the main aspects which help them to reach here is the personal development planning. Basically personal development planning means how you pamper yourself to make yourself a better person in the future. This provide the structured way of thinking what you want to be in your life? Where do want to see yourself in the future? What are goals and ambitions which the person want to achieve in his life? What decisions are wrong and what are right, proper analysis for every step or decision should have clear concept behind it. This will make you the in charge of your life, just make you out of the dilemma of hoping that it will work out somehow. This means that from the student life, it should make it very clear that how the student have to structure his/her life in structure manner (Humphrey, 1995). This concept will m ake their lifes decision for the future. This content is basically depend on the student itself. Important parts for personal development of student:- Student life is most precision time a person ever spend in his/her life time because this is the time you spend in making yourself a better person in the life. The enjoyment, the knowledge and the decision of what a student want to be in his life is always being choose this time. This time shapes your future that how you will be going to spend your life in the future. There certain aspects which are being a concerned in the moral, structural and personal development of the students, the few are being discussed here:- Finding the right balance of work, life and study. Developing autonomy, being an independent learner. Computer literacy and numerical skills. Interpersonal, presentation and communication skills. These are most important aspects which plays a major role in the personal development of a student. Finding the right balance of work, life and study While being a student there should always be take care of the thing that there should be a proper balance in the each and everything i.e work, life and study. There should be proper planning for how you plan to work along with study and how you will balance your personal life. Without balance they all will be messed and this increase the weirdness in the persons attitude. This development can be maintained with the help of proper guidance from the tutor or instructor because the experience hand persona always shares their experiences and always suggest the proper planning for the future and internal development of the student. As personal development planning can be a personal aspects and the guidance from the trusted and knowledgeable person always help taking the right decision at right time. Prioritising the development needs consulation with the supervisor and develop a plan of action. With the time prioritising of the thing what is planned to do is always a right man choice. Develop autonomy/ being an independent learner The student should always be the independent learner because the experience which he gets with the personal interactions will increase its level to face the challenges for the future. The discussion with the experienced people or tutor will a supplement to know whether you think right or wrong (Bradley, 2006).. This is a fact of life that someone will always not be there to help you out and to guide you out in the lifetime, there should be an autonomous decision that what should be right and what should be wrong. Before taking any decision of life there should always be take of the pros and cons of that decision and proper assessment that whether the decision is taken right or wrong. Proper analyses will make the student more clearly from the future aspects. There will not be any dilemma of the decision making process. Being and independent will make the student his/ her own boss.By reflecting on the outcomes and evaluating the achievements will bring the proper development of the st udents attitude. Computer literacy and numerical skills In this running era, there is a basic need of computer literacy and numerical skills. Every work is now based the autonomous system and make the system autonomous there is need of computer skills and software skills. Because everyone is competing to be the best and the best one is who have better skills than that of the runner ups. In the student life the learning process is quite active, so this is the time where a student can learn theoretically and somewhat practically. While taking concern of the numerical skills, this is the most important aspect which will help out throughout the life. Buying a pizza from the pizza hut to buying a car of renowned brand from a dealer, the numerical skills will always prove been to the persons life. Calculative way of taking the lifes decision need numerical skills and it should be fast enough to bring the controlled outcome. Interpersonal, presentation and communication skills The interpersonal and presentation skills will make a flower which attract everyone towards itself. By identifying and self-assessment of the skills make you better and better. And after assessment the proper identification of strength and weaknesses will bring well computed outcome of the personality of the student (Cottrell, 2010).. There is always a need to develop proper skills, this can be done by attending workshops, online courses, attending seminars, conferences. To develop the interpersonal skills and develop the presentation better these a must followed things. After interpersonal and presentation, the most required thing is the communication skills. This will ensures that how make a clear picture of your thoughts into another-persons mind. This is things which show how you clear to people what you want to say to them. If you do not have the right skills to communicate with the people out there than it will be quite difficult for a student to manage himself in a particular circumstances. These were few of the personal development skills which is required to build a students attitude towards life and work. And will make a student think in a structured way about life and its ambitions. Conclusions:- In concluding all the about said facts, the students at GSM, London can develop their focus of learning and improving the academic skills, always keep them motivated. This will further develop the skill of better understanding of learning and improve the performance throughout. Concerning all of the above things will make a student a better and balanced human being in the life. Because life is game of chess there is always a need of safe side of every decision you make in your life. You never know what is going to be happen in next span of time. The balancing of the situation can be done by having a right skills and the foremost thing is to use those skills at the right time. The paper work of the personal development planning will develop skills of every student at GSM, London. This is the right to bring the students on track and make them better person throughout the life. The student is like a immature bowl of sand the way it shaped it, it turned into that. References: 1. Cottrell, S. (2010). Skills for success: The personal development planning handbook. Palgrave Macmillan.2. Clegg, S., Bradley, S. (2006). Models of Personal Development Planning: practice and processes. British Educational Research Journal, 32(1), 57-76.3. Gough, D., Kiwan, D., Sutcliffe, K., Simpson, D., Houghton, N. (2003). Systematic map and synthesis review of the effectiveness of personal development planning for improving student learning.4. Dagley, V., Berrington, B. (2005). Learning from an evaluation of an electronic portfolio to support general practitioners' personal development planning, appraisal and revalidation. Education for Primary Care, 16(5), 567-574.5. Humphrey, W. S. (1995). A discipline for software engineering. Addison-Wesley Longman Publishing Co., Inc..6. Juergensmeyer, J. C., Roberts, T. E. (2003). Land use planning and development regulation law (p. 152). St. Paul, MN: Thomson/West.7. Bullock, K., Jamieson, I. (1998). The effectiveness of personal d evelopment planning. Curriculum journal, 9(1), 63-77.8. Day, C. (1994). Personal Development Planning: a different kind of competency.Journal of In-Service Education, 20(3), 287-302.9. Kuh, G. D. (1995). The other curriculum: Out-of-class experiences associated with student learning and personal development. The Journal of Higher Education, 123-155.10. Monks, K., Conway, E., Dhuigneain, M. N. (2006). Integrating personal development and career planning The outcomes for first year undergraduate learning. Active Learning in Higher Education, 7(1), 73-86.

Advertising CopyOpt, CopyScreen, CopyTest, and CopyCheck free essay sample

CopyOptTM (Advertising Optimization) CopyOpt is a Decision Analyst proprietary advertising optimization system, is used to help create prototype advertising concepts by determining the optimal combinations of the variables. How Does CopyOptTM Work? The basic variables of a brands advertising are positioning, messages, and images. Once the basic variables of effective advertising for a brand are identified (based on qualitative research and/or innovation services), those variables are used for CopyOptw, Decision Analysts Advertising Optimization system.This is achieved by presenting target-audience consumers with hoice-modeling experiments. Different positionings, messages, themes, illustrations, imagery, music, etc. , can represent thousands of possible ads. CopyOptTM tests subsets of all of these possibilities to predict the effectiveness of every possible combination of elements. Each respondent usually sees five to 10 scenarios (i. e. , combinations of variables). Choice modeling is used to derive the potential selling value of all possible combinations. CopyOptw permits hundreds of creative possibilities to be evaluated efficiently. We will write a custom essay sample on Advertising: CopyOpt, CopyScreen, CopyTest, and CopyCheck or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The top 10 or top 15 advertising concepts are identified or additional testing, beginning with [emailprotected] [emailprotected] An early-stage advertising research system to evaluate embryonic advertising ideas and concepts in print-ad format in batches of 10 to 20 at a time. [emailprotected] helps identify the most promising creative concepts. The creative process often begins with a large number of creative concepts (or advertising ideas). How well advertising works depends on the strength of the creative concept†the basic underlying logic, messages, and images.Once generated, creative concepts can be tested to narrow the choices down to only the best ideas. How does [emailprotected] work? The advertising concepts or ideas are translated into rough print ads†each with a headline, body copy, and artwork. Then a representative sample of 200 to 300 target-audience respondents review and evaluate the rough print ads online. Each respondent sees all of the rough print ads (up to 20) twice and answers a series of four questions about each advertising concept.The answers to these four questions are fed into a mathematical model that computes an overall score for each ad. These scores identify the advertising concepts that are worthy of further development. [emailprotected] An online advertising research system to help evaluate and improve advertising concepts, early-stage print ads, TV storyboards, and radio scripts. Advertising tends to work on the strength of the creative concept (i. e. , the basic underlying logic, themes, and images).The creative concept can be tested in the form of a rough execution†before the expense of final production. How Does [emailprotected] Work? A representative sample of 75 to 100 target-audience consumers are recruited to view each advertising concept. The respondents see only one ad (i. e. , monadic test) and then answer a series of questions about their eactions, including both open-ended and closed-ended questions. [emailprotected] provides a directional estimate of an ads probable effectiveness and provides insightful diagnostic feedback in the form of normative data.The report also includes verbatim consumer responses to open-ended questions. The verbatim responses are extremely helpful to the agencys creative staff in guiding creative development as the advertising moves into final production. [emailprotected] is often used in place of focus groups to help improve creative concepts. [emailprotected] (Copy Testing) [emailprotected] is a comprehensive, online advertising pretesting and copy testing ystem to predict the effectiveness of semifinished to finished commercials and advertisements. Copy testing is a safeguard†to make sure you are getting your moneys worth. Decision Analysts [emailprotected] system helps take the guesswork out of advertising. [emailprotected] gives you the diagnostic insight to improve your advertising from year to year. Better advertising, in turn, helps build brand equity and boost long-term profitability. How Does [emailprotected] Work? Typically, a representative sample Of category users is exposed to the advertising under a controlled, forced exposure setting over the Internet.Respondents see the advertising twice. Then the respondents complete a battery of 60 questions and diagnostic ratings about the advertisement. Recommended sample size is 150 to 200. The results are input into the SellingPowern analytical model to calculate overall advertising effectiveness. Based on historical normative data, internal diagnostics, and analytical models, the respondents results reveal whether the advertising is likely to be effective or not, and indicates what needs to be changed to improve the advertising.SellingPowe Model This analytical mathematical model is the primary measure of overall dvertising effectiveness based on 20 key measurements. The major variables in the SellingPowerTM model are: * Persuasion (brand purchase intent) * Brand reinforcement * Possible Increase in frequency of usage * Attention value * Brand registration * Brand remembrance * Stimulation * Empathy/ldentification * Wearout * Memorability * Pass-along potential [emailprotected] Advantages: * SellingPowerw [emailprotected] relies on a predictive mathematical model to determine overall advertising effectiveness. k Diagnostics. [emailprotected] seeks to explain why a commercial is effective or not. * Geographic Flexibility. [emailprotected] can be executed in any geographic area with its online research methodology. * Normative Database. While a normative database of advertising pretests is maintained to serve as a rough benchmark, Decision Analyst strongly recommends the use of competitive and historic pretests to help set action standards for a brands advertising. Worldwide Internet Panels.Decision Analysts global Internet panels, containing over 8 million consumers, provide sampling flexibility and a consistent, precise data collection platform across countries. * Validity. Major measurements in [emailprotected] are validated for new and established roducts. * Media Breadth. [emailprotected] is one of the few systems that measures all types of advertising. CopyRecalIT (Advertising Recall) A comprehensive, online, day-after, advertising recall system to measure visibility and memorability of finished commercials through a real-world, on- air test.Respondents answer questions concerning the following topics: unaided recall of brands advertised * Aided recall of commercials * Brand linkage to commercial * Advertising message recall * Advertising evaluation ratings is a sound method of determining if a commercial is intrusive enough to be noticed and remembered. [emailprotected] (Advertising Tracking) A system composed of standard modules for measuring an advertisements awareness, message recall, trial, usage, brand image, etc. , in real-world environments over a period of [emailprotected]†our industry-leading, online advertising tracking system, can help you monitor the effectiveness of your advertising over time†compared to major competitors. It can tell you when a campaign begins to wear out. It can identify which commercials and ads are doing the best job. No one knows for sure how an advertising campaign will play out over time in the real world. Even if the advertising is ested before airing its virtually impossible to predict its long-term effects. As soon as a campaign goes on air, five types of distortion begin to occur. They include the following: * Competitive Activity. Competitive advertising campaigns can confuse consumers and blur the messages they actually * Perception Bias. Consumers tend to notice certain parts of commercials more than other parts. * Memory Bias. Consumers tend to remember some messages and images from the advertising better than other messages and images. * Threshold Effects. Your advertising campaign (or parts of it) might not achieve threshold levels sufficient to break through he clutter and noise. * Contamination.Other marketing variables (sales contests, trade promotions, consumer promotions, distribution levels, publicity, etc. ) can interact with media advertising. The data are collected via continuous, or pulsed, Internet interviews. [emailprotected] is tailored to the product category and the clients objectives. [emailprotected] is designed to accurately measure an advertising campaigns long-term effects, including: Brand awareness * Advertising awareness * Advertising recognition * Brand image * Media usage What Types of Advertising Can Be Copy Tested? * Television advertisementsTelevision storyboards * Television animatics and photomatics * Television commercials * Radio advertisements * Radio scripts * Radio commercials * Print advertising * Newspaper and magazine advertising concepts * Newspaper and magazine advertisements * Internet advertisements * Banner advertisements * Interstitial advertisements * Rich media advertisements * Unicast advertisements * Outdoor adv ertisements Qualitative Research For Advertising Research Nowhere is qualitative research (focus groups, depth interviews, ethnography) more valuable than in the realm of advertising exploration and development.Good qualitative research can help marketing staffs, advertising agencies, and creatives better understand the fundamental issues and help them develop more effective advertising. Qualitative research is especially valuable at the very beginning, before any advertising concepts have been created. At this stage everyone is still open to ideas. The second great opportunity to use qualitative research is to tweak and fine-tune ads and commercials toward the end of the development process.Innovation Services For Advertising Research Once basic consumer motivations are understood and some of the basic lements of strategy are visible, consumers can then be used to help in the advertising development process. Not just any consumers will do. Highly creative individuals are the key. They can help create starter ideas for breakthrough advertising. Decision Analyst maintains a panel of over 2,000 highly creative people (called [emailprotected]), who work in small groups, online or offline, to generate hundreds of advertising ideas for a brand. Naturally, these starter ideas must be developed into final ads by agencies and should go through standard copy-testing procedures. Advertising Testing Services Decision Analyst is a leading international marketing research firm and a recognized leader in advertising testing.Our staff has copy tested thousands of different commercials and ads for foods, beverages, restaurants, packaged goods, retailers, and other categories over the 3 decades. Decision Analyst is a leader in the development of analytical techniques to enhance the learning from advertising research. If you would like more information on Advertising Research, please contact Jerry W. Thomas, President/CEO ([emailprotected] com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166. Additional Resources from Decision AnalystAdvertising Research Brochures * [emailprotected] Brochure (opens a pdf file) * [emailprotected] brochure (opens a pdf file) * [emailprotected] brochure (opens a pdf file) * Complete List Of Decision Analyst Brochures Advertising Research Case Histories * Advertising Testing Among Hispanics * International Advertising Research * Market Mix Modeling: Measuring Return from Advertising in the Fresh Food Industry * Taking Advertising to the Next Level Advertising Research White Papers * Advertising Effectiveness * Advertising Research * Advertising Tracking * In Creative Self-Defense * Oh!We of Little Faith * Strategic Marketing Tracking Project Report on Advertising Effectiveness Project Report Advertisi ng/Advertisement Effectiveness, What is Advertising promotion of ideas, Basic Features of Advertising, goods advertised, Functions of Advertising, new product features, Promotion of sal es, new product awareness, Consumer advertising, Comparative advertising Role of Advertising Effectiveness on Consumers, Most popular slogan, Sales of Coca Cola Cold drinks, Brands of Pepsi, Sales of Pepsi Cold drinks, effective media of advertisement Ad.Effectiveness, TV is most effective media of advertisement, advertisement effectiveness of cold drinks, making the dvertisement, sale of cold drink, advertisement effect the consumers, Coca Cola, Pepsi, Fanta, Mirinda, Maaza, Pepsi, improvement in present advertisement Project Report on Advertising Effectiveness The objectives of all business are to makes profits and a merchandising concern can do that by increasing its sales at remunerative prices. This is possible, if the product is widely polished to be audience the final consumers, channel members and industrial users and through convincing arguments it is persuaded to buy it.Publicity makes a thing or an idea known to people. It is a general term indicating efforts at mass appe al. As personal stimulation of demand for a product service or business unit by planting commercially significant news about it in a published medium or obtaining favourable presentation of it upon video television or stage that is not paid for by the sponsor. On the other hand, advertising denotes a specific attempt to popularize a specific product or service at a certain cost. It is a method of publicity.It always intentional openly sponsored by the sponsor and involves certain cost and hence is paid for. It is a common form of non- personal communication about an organisation and or its products idea service etc. hat is transmitted to a target audiences through a mass medium. In common parlance the term publicity and advertising are used synonymously. What is Advertising : The word advertising is derived from the Latin word viz, advertero ad meaning towards and verto meeting towards and verto meaning. l turn literally specific thing. Simply stated advertising is the art says green. Advertising is a general term for and all forms of publicity, from the cry of the street boy selling newspapers to the most celebrate attention attracts device. The object always is to bring to public notice some articles or service, to reate a demand to stimulate buying and in general to bring logethel the man with something to sell and the man who has means or desires to buy. Advertising has been defined by different experts. Some of the quoted definition are: American marketing association has defined advertising as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor.The medium used are print broad cast and direct. Stanton deserves that Advertising consists Of all the activities involved in presenting to a group a non- personal, oral or visual openly, sponsored message regarding a product, service, or idea. This message called an advertisement is disseminated through one or more media and is paid for by the identified sponsor. Advertising is any paid form of non personal paid of presentation of ideas goods or services by an identified sponsor.Advertising is a non- personal paid message of commercial significance about a product, sen,ice or company made to a market by an identified In developing an advertising programme, one must always start sponsor. by Identifying the market needs and buyer motives and must make five major decisions commonly referred as 5M (mission, money message, media and measurement) of advertising. Basic Features of Advertising On the basis of various definitions it has certain basic features such as : . It is a mass non-personal communication. 2. It is a matter of record. 3.It persuades buyers to purchase the goods advertised. 4. It is a mass paid communication. 5. The communication media is diverse such as print (newspapers and magazines) 6. It is also called printed salesmanship because information is spread by means of the written and printed work and pictures so that people may be induced to act upon it. Functions of Advertising For many firms advertising is the dominant element of the promotional mix articulars for those manufacturers who produce convenience goods such as detergent, non prescription drugs, cosmetics, soft drinks and grocery products.

Commune essays

Commune essays communist government. Communism depends on all members of society to work together to achieve one common goal. Because of this, communism tends to be more successful in societies that are small and homogeneous. Party leaders are able to control smaller groups of people with a common background without resorting to tactics of human rights violations to maintain power. Large or geographically diverse populations tend to be diverse, making it difficult to maintain a common goals or set of rules for shared effort and resources. Also, large, diversified societies tend to gravitate towards a system of hierarchy, reducing the perception of fair distribution of work and resources. Systems of hierarchy show sign of class distinction in an otherwise classless society. When a system of hierarchy develops, it tends to destabilize a communistic society. The other factor that influences the success of a communist government is the presence of a strong communist revolutionary leader. Communist systems tend to flourish in the presence of a revolutionary leader. The people have a strong leader in which to rally around during times of hardship or crisis. Also, strong revolutionary leaders are known to take great measures to ensure that the spirit of the revolution lives on. Some of these measures include the use of brutal tactics to defeat groups opposed to the communist rule. Some people tend to underestimate this factor when accounting for the success of failure of communist systems. This factor does not only apply to communist government but all revolutionary governments. After the American Revolution, our leaders were concerned about whether or not the country would survive after the fire of the revolution died out. Communism in Russia was mainly the cause of V.I. Lenin. After studying the theories of Karl Marx, Lenin created the party known as the Bolsheviks. He was known as a hardliner and relentless at seizing power ...

SUNY Empire State College Case Study Example | Topics and Well Written Essays - 2000 words

SUNY Empire State College - Case Study Example According to the law in Texas, in order to establish an insanity defence, the accused should show that they could not differentiate between bad and good while committing the crime. Did the State prove their case? This case provides explanation with regard to the psychological research in the court’s ruling and supports the court ruling in accordance to the evidence of the psychological research. This paper will show the positive and negative sides of the use of psychological research and testimony within the case of Texas vs Andrea Yates. In the Texas vs. Andrea Yates case, some material and key issues surfaced within the management of the case. The performance of mental illness to the juries or judges, along with, information & evaluation of the impact of mental illness as it relates to criminal conduct and responsibility (Wang, Chen, Chin & Lee, 2005). There are contemporary concerns on the potential impact of mental illnesses within the fairness of the court procedures in c apital cases. Additionally, the American Psychological Association indicates that severe mental disorders can significantly reduce a person’s capacities to reason rationally and to suppress conduct that violates the law. The American Psychological Association strongly supports the insanity defence because it offers the criminal justice system a method for recognizing unfair penalty to the mentally ill person. We should not assume that the defendant Andrea is evil. The National Alliance for the "mentally ill" is a grassroots advocacy organization for citizens with severe mental illnesses. Today there is psychosocial treatment, medications, and support that work to improve the most intense symptoms of these illnesses. Did Dr. Dietz decide to ignore various symptoms pointing to the appellant's continued use of medication? It is believed by many that, he should have been more thorough in his detail of her medical follow up. Considering the appellant, there was a time when her men tal status appeared unstable and in need of the necessary medical and/or therapeutic interventions to reduce her depression. The court provided information regarding Andrea’s suffering from mental illness and that she had wanted to commit suicide (Godfrey, 2005). On June 18, 1999, the appellant suffered severe depression, which led her to trying to commit suicide through an overdose. The appellant’s mother, while at the appellant’s home noticed that Andrea Yates was almost catatonic, slow to respond to dialogue or no response at all. Some of the factors noted that led to the Andrea Yate’s decline were five pregnancies, home schooling her children, and living in a bus. Dr. Dietz should have noticed that the appellant was not taking her medicines and testified with a lack of support to the medical advice suggested. Mrs. Yates began to withdraw, was not eating well, and had trouble sleeping and established thoughts of being a terrible mother. Dr. Dietz had n o knowledge of post-partum disorders. He stopped treating patients in 1981 or 1982 with post-partum depression. He testified that Andrea Yates was sane. She knew she had done something wrong and expressed that â€Å"it was the work of the devil†. He told the jurors that she did not have hallucinations but that her mother indicated that she had observed them (Wang, Chen, Chin & Lee, 2005). Andrea Yates had a history of mental illness that included hospitalization and medication. This led to her admission under suicide watch. April 13, 2001, she began an outpatient program at Devereux and May 4, 2001 was readmitted to Devereux and discharged on May 14, 2001. She was prescribed Haldol medication. The degree of stress does not change. What transforms is the ways in